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Auditing your LinkedIn Profile Part 2

LinkedIn can be an incredibly useful resource to build your professional presence online. As part of our three-part series on professional growth, Plan for Success, we have focused our second blog post on auditing your profile to ensure you network with the right people and make the most of what LinkedIn has to offer.

First things first, log out of your profile and view your page from the perspective of the people who find you via search. Ask yourself, is there any critical information missing? Should certain information be more prominent? Are your skills and experience relevant to your career goals?
Once you have identified the gaps, go to Settings and review your privacy terms to make it easier for people to see the information that you want to share. Ask yourself, would you be impressed if you reviewed this profile?

Below are some small changes to help you conduct a LinkedIn audit to make it work for you and not against.

  • Get serious about your photo
    According to LinkedIn, photos are 7 times more likely to be viewed by others. The photo should be professional-looking in order to best represent you.
  • Make yourself contactable
    Don’t make it hard for those who want to get in touch with you to contact you. If they can’t easily contact you, they might just move on to the next person!
  • Join relevant groups
    Joining relevant groups to your industry, university, or location increases your network, potentially resulting in more business or personal opportunities.
  • Customize your profile URL
    LinkedIn provides a default URL which you can and should customize. Once you’re invested in LinkedIn as part of your professional infrastructure, you’ll probably want to include your LinkedIn URL in your email signature or even print it on your business card.
  • Keywords
    Finally, keywords are extremely important to get you noticed online. Using Google’s keyword tool to see what words you should be using on your profile and in group discussions could result in new (or building on old) professional opportunities!

For our final blog post on professional development, we will discuss a more sensitive matter on identifying your strengths and acknowledging your weaknesses.

By |2023-03-11T14:45:20+00:00January 25th, 2017|Blog|0 Comments
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